Tag: content-marketing
-
Social Media Skills You Need in 2025 (That No One’s Talking About)
Social media is always changing, but 2025 feels like it’s on a whole new level. AI is everywhere, algorithms are smarter, and audiences are way savvier than they were even a year ago. If you want to stay ahead of the curve, it’s not enough to just post pretty pictures or hop on trends anymore;…
-
Why Instagram’s Trial Reels Are a Game Changer for Creators
If you’re on Instagram and trying to grow, you already know Reels are where it’s at. But recently, Instagram rolled out something new that has creators buzzing: Trial Reels. So, what exactly are Trial Reels? And why should you be using them if you’re serious about building your audience? Let’s break it down. What Are Trial…
-
The Rise of Micro-Influencers: Why Small Audiences Convert Big
Let’s be honest, when most people think of influencers, they picture someone with hundreds of thousands of followers, perfect lighting, and a new sponsored post every day. But here’s the twist: micro-influencers (yep, those with 1,000 to 100,000 followers) are taking the marketing world by storm and for good reason. As someone who works in social media…
-
Are Hashtags Still Effective in 2025? Here’s What You Need to Know
In recent years, the impact of hashtags on social media engagement has diminished. Platforms like Instagram and TikTok have shifted their algorithms to prioritize content quality, relevance, and user interaction over metadata like hashtags. This means that simply adding hashtags to your posts no longer guarantees increased visibility or engagement. A discussion on Reddit highlights…
-
Why User Generated Content is the Secret Sauce for Building a Stronger Community
When it comes to social media marketing, creating great content is important, but getting your audience involved; that’s where the magic happens. User generated content (UGC) is one of the most powerful tools to build a loyal community, boost engagement, and show people what your brand is all about. So, what exactly is UGC? It’s…
-
Why Does SEO Matters in Social Media?
The Importance of SEO in Your Social Media Strategy If you’ve ever wondered how some brands seem to effortlessly attract engagement and grow their audience while others struggle to get noticed, the secret often lies in SEO (Search Engine Optimization). Yep, SEO isn’t just for websites; it plays a huge role in your social media…
-
Should You Invest in Paid Ads or Organic Growth?
In the ever-evolving landscape of digital marketing, businesses often face a crucial question: should they focus on paid advertising or organic growth? Both approaches have unique benefits, and the right choice depends on your goals, budget, and timeline. Let’s break down the advantages and challenges of each strategy to help you make an informed decision.…
Teaya Brown-Stacker | Social Media Strategist 