Tag: business
-
Social Media Skills You Need in 2025 (That No One’s Talking About)
Social media is always changing, but 2025 feels like it’s on a whole new level. AI is everywhere, algorithms are smarter, and audiences are way savvier than they were even a year ago. If you want to stay ahead of the curve, it’s not enough to just post pretty pictures or hop on trends anymore;…
-
The Rise of Micro-Influencers: Why Small Audiences Convert Big
Let’s be honest, when most people think of influencers, they picture someone with hundreds of thousands of followers, perfect lighting, and a new sponsored post every day. But here’s the twist: micro-influencers (yep, those with 1,000 to 100,000 followers) are taking the marketing world by storm and for good reason. As someone who works in social media…
-
Are Hashtags Still Effective in 2025? Here’s What You Need to Know
In recent years, the impact of hashtags on social media engagement has diminished. Platforms like Instagram and TikTok have shifted their algorithms to prioritize content quality, relevance, and user interaction over metadata like hashtags. This means that simply adding hashtags to your posts no longer guarantees increased visibility or engagement. A discussion on Reddit highlights…
-
Why User Generated Content is the Secret Sauce for Building a Stronger Community
When it comes to social media marketing, creating great content is important, but getting your audience involved; that’s where the magic happens. User generated content (UGC) is one of the most powerful tools to build a loyal community, boost engagement, and show people what your brand is all about. So, what exactly is UGC? It’s…
-
Should You Invest in Paid Ads or Organic Growth?
In the ever-evolving landscape of digital marketing, businesses often face a crucial question: should they focus on paid advertising or organic growth? Both approaches have unique benefits, and the right choice depends on your goals, budget, and timeline. Let’s break down the advantages and challenges of each strategy to help you make an informed decision.…
-
My Top 5 Tips for Social Media Success
In today’s digital-first world, social media isn’t just a platform for staying connected; it’s a powerhouse for building brands, connecting with customers, and driving sales. But it’s not always straightforward, especially for small business owners or anyone juggling countless other responsibilities. That’s where a social media marketer like me can really make a difference! Here…
-
Why Local Businesses Should Hire a Social Media Manager
In today’s digital age, having a strong online presence is crucial for any business, especially local ones. Social media platforms have become the go-to source for customers to discover, engage with, and make purchasing decisions about businesses in their communities. But managing social media effectively requires more than just posting occasional updates—it demands strategy, creativity,…
Teaya Brown-Stacker | Social Media Strategist 